Read the shelf before redesigning it.

A structured store walk captures how the category actually appears to shoppers and how operational constraints affect execution.

Observation Areas

What we look for.

Category entry point, navigation, blocks, and visible hierarchy.
Assortment width, duplication, gaps, pack sizes, and private label role.
Facings, capacity, vertical/horizontal blocking, and adjacency.
Price labels, promotional signals, key price points, and shopper comparison.
Out-of-stocks, shelf condition, replenishment constraints, and exceptions.
Fresh display density, rotation cues, seasonality, availability, and waste-risk signals.