Find the decision behind the visible shelf problem.

A merchandising audit is useful when the symptoms are clear—cluttered range, weak shelf logic, inconsistent pricing, fresh execution issues—but the right intervention is not yet obvious.

Supermarket aisle used for merchandising diagnostic illustration

01 / RANGE

Assortment

Coverage, duplication, variants, tiers, packs, role, and rationalization questions.

02 / SPACE

Shelf

Facings, adjacency, capacity, blocking, visibility, navigation, and execution.

03 / VALUE

Price

Price ladder, pack relationships, key price points, promotion, and shelf communication.

04 / MARKET

Competition

Range, price, private label, shelf organization, fresh presentation, and visible differentiation.

Possible audit outputs.

Current-state observations

Issue prioritization

Assortment questions

Shelf-space opportunities

Price architecture gaps

Competitive reference points

Fresh execution considerations

Recommended next workstream

The exact scope depends on available store access, data, category coverage, locations, and the decision management needs to make.