Five disciplines that meet at the shelf.
Merchandising decisions are connected. Range determines space requirements. Space shapes visibility and capacity. Price architecture changes how the assortment is read. Fresh adds operational realities such as rotation and waste.
Category Assortment Optimization
Range architecture, duplication, category roles, coverage, SKU logic, and rationalization decisions.
Shelf Space Planning
Facings, adjacency, blocks, shelf flow, capacity, visibility, and practical planogram guidance.
Fresh Merchandising Advisory
Assortment, display, seasonality, rotation, availability, waste awareness, and fresh-department navigation.
Competitive Benchmarking
Competitor range, price points, private label, promotion, shelf logic, fresh presentation, and store execution.
Price Architecture Design
Opening/core/premium price ladders, pack-size relationships, key price points, and pricing rules.
What should be listed?
Coverage, duplication, roles, tiers, packs, variants, and rationalization logic.
How much room?
Facings, blocks, adjacency, capacity, visibility, navigation, and shelf flow.
What value signal?
Entry, core, premium, key price points, pack relationships, and promotion guardrails.
Can stores use it?
Implementation rules, store constraints, exceptions, review checkpoints, and governance.