1. Identify the opening point
What is the lowest credible regular price in the category, and which product/pack communicates it?
2. Define the core
Where is the center of the category offer, and is the step from opening to core understandable?
3. Define premium
Which product benefits or propositions justify higher prices, and are the gaps visible enough to signal a real tier?
4. Review pack relationships
Compare larger/smaller pack prices and unit economics so pack architecture does not create confusing signals.
5. Identify key reference items
Which prices are especially visible, frequently compared, or strategically important to shopper price perception?
6. Review promotion interaction
Check whether promotional depth or frequency repeatedly collapses the intended regular-price ladder.
General information only. This guide is management information, not legal, antitrust, accounting, tax, food-safety, or regulated financial advice. Specific projects may require specialist review.
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