1. First impression
Can a shopper understand the department, product quality, value message, and seasonal priorities quickly?
2. Range roles
Identify core, seasonal, local, value, premium, convenience, and occasion-based parts of the assortment.
3. Display density
Observe where abundance looks strong and where excessive depth may increase rotation or waste risk.
4. Availability and condition
Note gaps, damaged or aged product, replenishment patterns, and whether quality cues are consistent.
5. Price communication
Review whether shelf-edge, promotional, unit, or feature prices are easy to connect with the displayed product.
6. Operational reality
Observe fixtures, labor intensity, restocking path, temperature requirements, backroom dependence, and other execution constraints.
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