Competitor Store-Walk Scorecard

1. Store context

Record location, date, format, approximate size or relevant format notes, and any unusual conditions that could affect comparison.

2. Range

Compare segment coverage, brands, private label, pack sizes, variants, price tiers, and visible assortment depth.

3. Shelf

Compare category location, facings, blocks, adjacency, navigation, signs, and promotional displays.

4. Price

Capture a predefined basket of key reference prices, opening/core/premium tiers, promotions, and pack relationships.

5. Fresh

Compare range, presentation, seasonal emphasis, quality cues, availability, pricing, and visible operational standards.

6. Implications

Separate observations worth learning from practices that may not fit the client's proposition, shoppers, economics, or operations.

General information only. This guide is management information, not legal, antitrust, accounting, tax, food-safety, or regulated financial advice. Specific projects may require specialist review.